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RISU CREW
Social Media Management · Content Strategy · Graphic Design · Event Production
2x
150 k
45k +
1.5 k
Instagram Growth
IG
Visualizations
Top Reel
Views
Youtube
Subscribers
As the Social Media Manager and Visual Content Designer for Risu Crew, I manage the crew’s digital presence across Instagram, TikTok, and YouTube. I create and design YouTube thumbnails, develop social media content, manage posting and engagement, and help shape the visual identity of the crew across platforms.
My role combines creative direction with audience growth using performance insights, trends, and platform-specific content strategies to expand our community and increase visibility for our dance covers.
Thumbnail Designs
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Visual Identity
A personalized grid build to give the image its own distinct look
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Content Strategy
Reels designed around reach, engagement and shereability.
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The goal
Make every post feel unmistakably Risu
Instagram Reels
"Guess our Daniela" Reel
A playful take on a trending song, turning each member’s attempt at the choreography into a piece of personality-driven content. The timing also allowed us to capitalize on the song’s viral momentum.
"Velocidade chorus" Reel
I recognized an opportunity to introduce our crew to a highly engaged Latin American fanbase. Since the song had not been covered by U.S. dance crews and our members were already fans of Santos Bravos we created content around a community that was naturally likely to connect with it.
"What time everyone showed up to practice" Reel
A popular dance-community format combined with a trending song and a real moment from our rehearsal. Filming during Anime NYC gave the Reel another layer of relevance turning a simple trend into a story with a comedic payoff.
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